# Publish or schedule post

> Markdown version of https://docs.postlake.dev/api/post-posts . The canonical page for humans.
> PostLake is the social media API for AI agents: https://postlake.dev/llms.txt

`POST /v1/posts`

Publish or schedule a post

## Request

Authenticate with a bearer API key. Agents calling over MCP authorise with OAuth instead and never handle the key.

```bash
curl -X POST https://api.postlake.dev/v1/posts \
  -H "Authorization: Bearer $POSTLAKE_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"text":"…","profile":"…","platforms":["…"],"accounts":["…"]}'
```

### Parameters

| Field | Type | Required | What it is |
| --- | --- | --- | --- |
| `Idempotency-Key` | string | No | Idempotency Key |

### Body

| Field | Type | Required | What it is |
| --- | --- | --- | --- |
| `text` | string | Yes |  |
| `profile` | string | No | A profile name. Resolves to every account it owns. The simple way to address accounts; combine with `platforms` to narrow it. Provide `profile`, `accounts`, or both. |
| `platforms` | array | No | Optional filter. Keeps only these networks from the resolved set (e.g. profile "my-brand" + platforms ["bluesky"]). |
| `accounts` | array of string | No | Connected account ids (acc_…). An alternative (or addition) to `profile`. |
| `media` | array of string | No |  |
| `scheduledAt` | string | No | UTC with a trailing Z, or a naive local time together with timezone. |
| `timezone` | string | No | IANA timezone (e.g. Europe/London). Interprets a naive scheduledAt as wall time in that zone. |
| `platformOptions` | object | No |  |
| `platformOptions.pinterest` | object | No |  |
| `platformOptions.tiktok` | object | No | See GET /v1/platforms/tiktok for the full option set and valid values. |


## Response

Created (`201`).



### Example

```json
"…"
```


## Calling this from an agent

Agents do not call REST. They call tools. Over the hosted MCP server this operation is `create_post`, and the agent authorises with OAuth so your API key is never pasted into a chat or seen by the model. You control what any one agent may do: which brands it may act for, which networks it may reach, how much a day, and whether it may spend credits bought up front.

## Errors

Every failure uses one shape: a stable `type`, a granular `code`, the field at fault in `param`, and a plain-language `fix`. See https://docs.postlake.dev/errors.md .

Retries are safe: send the same `Idempotency-Key` and a call that already succeeded returns its original result rather than repeating it.

## Common questions

**Can an AI agent do this without the REST API?**

Yes. Over MCP the same job is the create_post tool. The agent authorises with OAuth, so no API key is pasted into a chat or seen by the model, and the answer comes back in the same normalised shape.

**Is it safe to retry this call?**

Yes. Send the same Idempotency-Key and a call that already succeeded returns its original result instead of repeating the work. That is what makes it safe to hand to an agent that retries on its own.

**What happens when it fails?**

You get one error shape: a stable type, a granular code you can branch on, the offending field in param, and a fix written so an agent can correct itself rather than stop. Full list on Errors and retries.

## Related

- [Cancel scheduled post](https://docs.postlake.dev/api/delete-posts-by-id.md) `DELETE /v1/posts/{id}`
- [List posts](https://docs.postlake.dev/api/get-posts.md) `GET /v1/posts`
- [Get post](https://docs.postlake.dev/api/get-posts-by-id.md) `GET /v1/posts/{id}`
- [Edit scheduled post](https://docs.postlake.dev/api/patch-posts-by-id.md) `PATCH /v1/posts/{id}`